Costa Sports Logos: Alternate AFL and NRL sportslogos and footy jumpers

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Anthony Costa is a writer, designer and illustrator living in Melbourne, Australia. These alternate AFL and NRL football graphics are inspired by his love of heritage sports logos and uniforms. Got a comment or design project? Email Anthony at

New Brisbane Bronco logo (NRL)

January 29, 2012


brisbane bronco

Perennial NRL powerhouse the Brisbane Broncos are one of the biggest brands on the Australian sporting landscape. However I find their current logo a little lackluster. Flat and expressionless, it doesn't capture the raw power of a wild, bounding beast. With its backwards turned head, this bland bronco has an air of aloof disinterest. Inspired by the original sparkling gold Brisbane Bronco I tried to create a brighter, more dynamic identity brandished with a snarl of determination. Traditionally Australian sports logos have been mounted on shields, but I think this design might look better unbounded, as per many American sports logos.

broncos brisbane

So what do you think - shield or no shield?

Got a comment or suggestion? Tell me on twitter: @CostaSports

Nov 2009

Oct 2009

Jul 2011

Mar 2013

Aug 2011
essendon football team

Jan 2010