Costa Sports Logos: Alternate AFL and NRL sportslogos and footy jumpers

Follow me at my new sports logo design site

Anthony Costa is a writer, designer and illustrator living in Melbourne, Australia. These alternate AFL and NRL football graphics are inspired by his love of heritage sports logos and uniforms. Got a comment or design project? Email Anthony at

Melbourne Demons jumper (AFL)

November 17, 2009


melbourne fc

I've never been a fan of Melbourne's squinty Demon away jumper. If clubs are making away jumpers primarily to increase merchandising revenue then I don't get why they opt for such cartoonish designs. At $100+ a pop it takes more than pocket money to buy an official AFL footy jumper these days. What adult wants to fork out that dough for something that resembles a Disney nightie? Here's what I think a Melbourne away jumper should look like. The monogram is taken from a 1946 Melbourne membership ticket. The design is detail rich without being fiddly. Strong, symmetrical, it maintains the traditional Melbourne jumper's key design feature - the big V yoke. If you're a Melbourne supporter I'd be interested to hear if you would consider wearing something like this.

View alternate Demons logo.

Jun 2011

May 2011

Oct 2012
the melbourne storm

May 2011

Nov 2009

Mar 2013