Costa Sports Logos: Alternate AFL and NRL sportslogos and footy jumpers

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Anthony Costa is a writer, designer and illustrator living in Melbourne, Australia. These alternate AFL and NRL football graphics are inspired by his love of heritage sports logos and uniforms. Got a comment or design project? Email Anthony at

Melbourne City FC

March 2, 2014


Popped down some ideas for Man City's rebrand of the once hapless Melbourne Heart. I used sky blue as the base colour, but I wouldn't be suprised if the new ownership sticks with the red and white -- especially now that the team is winning. Melbourne city can't come across as the local branch of slick and souless global franchise. They need their own identity and existing supporters must be involved in shaping the new identity from the ground up.

Jan 2012

Jun 2011
the melbourne storm

May 2011

Nov 2009
essendon football

Jan 2010

Mar 2013