Costa Sports Logos: Alternate AFL and NRL sportslogos and footy jumpers

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Anthony Costa is a writer, designer and illustrator living in Melbourne, Australia. These alternate AFL and NRL football graphics are inspired by his love of heritage sports logos and uniforms. Got a comment or design project? Email Anthony at

Central Coast Bears New Logo (NRL)

August 21, 2011


central coast bears

I always loved the old North Sydney Bears NSWRL logo from the 80s so I had a go at adapting it for the new Central Coast Bears bid. Central Coast already have a logo in use, but I find it a bit busy. I wanted something with more focus and impact, something that connects with the fearsome Bears shield of the 80s.

I think it's important that foundation clubs like North Sydney/Central Coast have logos that honour their tradition. I'm not sure the current cartoonish Central Coast logo captures this sense of history.

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north sydney bears

When I think of the Bears I think of red and black horizontal stipes, which are represented at the back of the 'Bears' script.

Is awarding an NRL license to the Central Coast the best thing for Rugby League? Maybe, maybe not.

But it's sad that a foundation club that stuck fat with the ARL and knocked back big Super League bucks purely out of loyalty has been squeezed out of the game.


melbourne fc

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